American connection project is a coalition of more than 150 companies and organizations who are working together to bring broadband high-speed internet to Americans. The staggering fact is that over 42 million Americans are without access to broadband internet. Broadband being an invisible but necessary force in our lives, we wanted to highlight the many aspects of life that need broadband to succeed. 

The first challenge was making the invisible - visible. We looked to light as a way to show how broadband illuminates one’s life. The dawning of the day represents the potential of life, and the scenes slowly become illuminated with colorful light as they access broadband in the many different ways. This approach was more conceptual and visually arresting as we were targeting a specific group of “activators” to help grow the conversation about the American Connection Project.