Identity + custom logotype for Michelin-star rated chef George Mende’s new NYC Portuguese restaurant. When we first heard about the project we spent hours researching the rich Portuguese culture to immerse ourselves into the world and flavors. The custom word mark I designed blends vintage-found sign painting with a modern sans serif font. We were happy to make everything from the menus to growlers to chef aprons.
After the launch of Lupulo, I got to make a variation on the word mark for their to-go counter Bica.