Identity + Website Design for a cutting edge modular home poised to solve the urban housing crisis. Boards and boards of atmospheric color exploration lead to a gradient color theory where we took an environment that the Kasita could be found and reflected the dawn to dusk/day to night on the unit. Adding that approachable human touch to a modern tech brand lead to the customized sans serif word mark and Kasita shape mark. I took the new look online and designed Kasita.com with two users in mind, the curious homeowner and the ready to buy developer. A year later I refreshed the site with an added custom order subpage, new product updates and lots of fun animated gifs.
Role: Brand Strategy, Ux Strategy, Designer, Design partner for identity: Daniel Seong at Preacher.