Tommy John was updating their brand and with that needing some new visuals for the launch of the new site. Preacher was given the opportunity to create video and photo content that spoke to the new direction of the brand. In addition to a TV spot, we filmed web banners and social media sharables. For the launch we created a subpage that let users watch the full cut, shop new products and share the campaign via giphy. The spot got over 2 million views and I learned way more about men's underwear then I thought possible.
Done with AD Eric Pieper, Copywriter Joe Hartley, shot by Smuggler.